From the 18th to the 21st of September this year the best of European women’s golf will visit the Lycke golfcourse, Sweden, for the Göteborg Masters. This will be the first time in over ten years that a tournament on the Ladies European Tour is played in the Göteborg region.
In a statement released by SAS Masters Tour CEO, Fredrik Nilsmark, he talks of the Lycke golf course as being both a fantastic course, as well as a comprehensive facility. "I am very happy that we are putting Göteborg back on the map again in terms of large golf tournaments. By making this move, 2008 will now see us host European Tour championship rounds in both the Men's and Women's competitions; the Masters package is now complete. This will complement the already existing professional tour in the Nordic region. It's very exciting!
Course owners, Golf Engineers AB, have signed a two-year deal with the Ladies European Tour and the Swedish Golf Federation, with the aim of making the tournament a permanent event. The initiative has so far received positive support and backing from players, industry officials and golfing supporters in general. The Göteborg Masters is expected to have a turnover of around 6 Million SEK, and has a prizefund of 250 000 Euro winners check.
"Originally, we aimed to attract a SAS Masters Tour event, however our proposal was met with such enthusiasm and support that we decided to raise the bar set for ourselves and target the Ladies European Tour" stated Mikael Gyllenhammar, president of Golf Engineers AB.
The event now has the backing of both the regional marketing organization Göteborg & Co, as well as the Ladies European tour. With Leif Nilsson from Göteborg & Co adding that the city has always wanted to play host to a major golf tournament and are delighted that this tournament has chosen Göteborg to be its home as it is both complimentary to the cities already existing profile as the city will be to the championship.The excitement that the prospect of the event to be held this September in Lycke is creating does not stop there, the Executive Director of the official body for the Ladies European Tour, Alexandra Armas, said "I am delighted to announce a new tournament in Sweden for 2008. There is a great support and continued interest in women's golf in the Nordic Region and especially Sweden. I am also delighted to be able to offer our members another opportunity to compete and strengthen the ties with the Masters Tour the official feeder tour of the Ladies European Tour."